About
I was born in Barcelona and went to the German School of Barcelona. After graduating, I moved to Berlin, where I studied, lived, and worked for ten years before returning to Barcelona in 2023. In 2025, I met the amazing Feifei.
Professionally, I like taking things that are messy and making them work. That has been the throughline of my career so far.
At Credera, I managed international accounts for Volkswagen Group. Much of the job involved translating big strategic ideas into things that could survive contact with a sprint board and the legal department, while leading a team and helping my teammates develop.
These days, I help Service Club shape and execute its go-to-market approach for new markets, including Germany. That means building the marketing capabilities behind the expansion while managing client relationships as the company grows. I have a good eye for detail and an even better instinct for spotting the small thing that is about to become a big problem.
Core Strengths
- Digital marketing
- Marketing analytics
- Team leadership & project delivery
- Account management & client growth
- Stakeholder communication
Experience
Account Manager, Service Club
Jan 2026 - Present
- Helping shape and execute go-to-market strategy for new markets, including Germany
- Building the marketing capabilities and channel mix needed to support expansion
- Managing client relationships and supporting account growth
Professional Sabbatical & Independent Projects
Oct 2024 - Jan 2026
- Built personal projects focused on product thinking, systems, and technical experimentation
Team & Project Lead, Credera
2021 - Oct 2024
- Led a team of seven consultants delivering digital initiatives for Volkswagen Group
- Managed cross-functional delivery in Agile environments
- Drove strategic work that contributed to seven-figure annual revenue
- Mentored junior consultants and supported team growth
Online Marketing Manager, Finment
2019 - 2020
- Improved SEO performance and organic visibility
- Developed data-informed content strategies using Ahrefs
- Contributed to digital marketing growth through targeted execution
Education
- B.Sc. in Business Administration, Freie Universität Berlin, 2018
- High School Diploma, German School of Barcelona, 2013
Languages
- German, native
- Spanish, native
- Catalan, native
- English, native
You can also find me on LinkedIn.