About

I was born in Barcelona and went to the German School of Barcelona. After graduating, I moved to Berlin, where I studied, lived, and worked for ten years before returning to Barcelona in 2023. In 2025, I met the amazing Feifei.

Professionally, I like taking things that are messy and making them work. That has been the throughline of my career so far.

At Credera, I managed international accounts for Volkswagen Group. Much of the job involved translating big strategic ideas into things that could survive contact with a sprint board and the legal department, while leading a team and helping my teammates develop.

These days, I help Service Club shape and execute its go-to-market approach for new markets, including Germany. That means building the marketing capabilities behind the expansion while managing client relationships as the company grows. I have a good eye for detail and an even better instinct for spotting the small thing that is about to become a big problem.

Core Strengths

  • Digital marketing
  • Marketing analytics
  • Team leadership & project delivery
  • Account management & client growth
  • Stakeholder communication

Experience

Account Manager, Service Club

Jan 2026 - Present

  • Helping shape and execute go-to-market strategy for new markets, including Germany
  • Building the marketing capabilities and channel mix needed to support expansion
  • Managing client relationships and supporting account growth

Professional Sabbatical & Independent Projects

Oct 2024 - Jan 2026

  • Built personal projects focused on product thinking, systems, and technical experimentation

Team & Project Lead, Credera

2021 - Oct 2024

  • Led a team of seven consultants delivering digital initiatives for Volkswagen Group
  • Managed cross-functional delivery in Agile environments
  • Drove strategic work that contributed to seven-figure annual revenue
  • Mentored junior consultants and supported team growth

Online Marketing Manager, Finment

2019 - 2020

  • Improved SEO performance and organic visibility
  • Developed data-informed content strategies using Ahrefs
  • Contributed to digital marketing growth through targeted execution

Education

  • B.Sc. in Business Administration, Freie Universität Berlin, 2018
  • High School Diploma, German School of Barcelona, 2013

Languages

  • German, native
  • Spanish, native
  • Catalan, native
  • English, native

You can also find me on LinkedIn.