Jan Balanyà Scholl

About

I was born in Barcelona and went to the German School of Barcelona. After graduating, I moved to Berlin, where I studied, lived, and worked for ten years before returning to Barcelona in 2023. In 2025, I met the amazing Feifei.

Professionally, I like building and improving systems and teams. That has been the common thread through my career so far.

At Credera, I managed international accounts for Volkswagen Group. Much of the job involved translating big strategic ideas into things that could survive contact with a sprint board and the legal department. I also really enjoyed leading a team and helping my teammates develop.

These days, I work as a GTM marketing engineer at Service Club, helping shape and execute its go-to-market approach for new markets. I build the marketing systems behind that expansion and use data, automation, and AI-assisted development to turn ideas into working tools and workflows.

This description of the marketing engineer role is close to how I think about the work. It sits between marketing and engineering: understand the commercial problem, then build what the team needs. I like that it takes me from strategy into implementation and lets me keep improving both the system and the team around it.

Core Strengths

  • Marketing systems & automation
  • AI-assisted development
  • Marketing analytics
  • Technical SEO
  • Go-to-market execution
  • Team leadership & project delivery

Experience

GTM Marketing Engineer, Service Club

Jan 2026 - Present

  • Helping shape and execute go-to-market strategy for new markets, including Germany
  • Building the marketing systems, automations, and channel mix needed to support expansion

Professional Sabbatical & Independent Projects

Oct 2024 - Jan 2026

  • Built personal projects focused on product thinking, systems, and technical experimentation
  • Built Strom with friends, using AI to write most of the code for a Python tool that manages heaters. It was an early experiment in collaborative AI-assisted development.

Team & Project Lead, Credera

2021 - Oct 2024

  • Led a team of seven consultants delivering digital initiatives for Volkswagen Group
  • Managed cross-functional delivery in Agile environments
  • Drove strategic work that contributed to seven-figure annual revenue
  • Mentored junior consultants and supported team growth

Online Marketing Manager, Finment

2019 - 2020

  • Improved SEO performance and organic visibility
  • Developed data-informed content strategies using Ahrefs
  • Contributed to digital marketing growth through targeted execution

Education

  • B.Sc. in Business Administration, Freie Universität Berlin, 2018
  • High School Diploma, German School of Barcelona, 2013

Languages

  • German, native
  • Spanish, native
  • Catalan, native
  • English, native

You can also find me on LinkedIn.