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CV

Web tracking and analytics consultant based in Barcelona. Former account lead for Volkswagen tracking. Experienced project and team lead.

Skills

Tracking & Analytics

• Tracking data standardisation
• KPI dashboard creation
• Adobe & Google Analytics
• Data source integration

Project Management

• Account Management & Development
• International product rollouts
• Solution & use case design
• Process design & optimization

Languages

• German (Native)
• Spanish (Native)
• Catalan (Native)
• English (Native)

Experience

Team & Project Lead Tracking

Credera | 2021 - 2024

• Project lead in data-driven projects for Volkswagen, across markets
• Schema design for web tracking data layer, ensuring long-term accuracy, integrity, and scalability
• Team lead for a seven-person tracking & tag management team
• Client account management & revenue growth

Online Marketing Management

Finment | 2019 - 2020

• Marketing controlling & KPI dashboard creation
• Streamlining & automation of marketing processes
• Affiliate marketing
• On-site SEO

Education

B.Sc. in Business Administration

Free University of Berlin | 2013 - 2018

High School Diploma

German School of Barcelona | 2013