CV
(33 Words, 1 Minutes)
My name is Jan Balanyà Scholl and I’m an experienced digital marketing & web analytics consultant based in Barcelona. I’ve worked with small and large companies and have led the web tracking and analytics team for Volkswagen at Credera. My expertise spans marketing analytics, SEO and account management.
Skills
Digital Marketing & Analytics
- Custom web analytics implementation (Adobe & Google)
- Data source integration
- Web personalization and testing
- Tag management governance
- Search engine optimization
Project Management
- Account Management & Development
- International product rollouts
- Solution & use case design
- Process design & optimization
Languages
- German (Native)
- Spanish (Native)
- Catalan (Native)
- English (Native)
Experience
Team & Project Lead Tracking
Credera | 2021 - 2024
- Project lead in data-driven projects for Volkswagen, across markets
- Schema design for web tracking data layer, ensuring long-term accuracy, integrity, and scalability
- Team lead for a seven-person tracking & tag management team
- Client account management & revenue growth
Online Marketing Management
Finment | 2019 - 2020
- Marketing controlling & KPI dashboard creation
- Streamlining & automation of marketing processes
- Affiliate marketing
- On-site SEO
Education
B.Sc. in Business Administration - Free University of Berlin - 2018
High School Diploma - German School of Barcelona - 2013