CV
Experienced project and team lead based in Barcelona. Former web tracking and analytics account lead for Volkswagen at Credera.
Skills
Tracking & Analytics
- Tracking data standardisation
- KPI dashboard creation
- Adobe & Google Analytics
- Data source integration
Project Management
- Account Management & Development
- International product rollouts
- Solution & use case design
- Process design & optimization
Languages
- German (Native)
- Spanish (Native)
- Catalan (Native)
- English (Native)
Experience
Team & Project Lead Tracking
Credera | 2021 - 2024
- Project lead in data-driven projects for Volkswagen, across markets
- Schema design for web tracking data layer, ensuring long-term accuracy, integrity, and scalability
- Team lead for a seven-person tracking & tag management team
- Client account management & revenue growth
Online Marketing Management
Finment | 2019 - 2020
- Marketing controlling & KPI dashboard creation
- Streamlining & automation of marketing processes
- Affiliate marketing
- On-site SEO
Education
B.Sc. in Business Administration - Free University of Berlin - 2018
High School Diploma - German School of Barcelona - 2013